Purdey's
We have been given the task to re-brand Purdey's, the vintage energy type drink. It was established in the early 90's and was later bought out by Britvic, but it's still kept it's unique packaging and design.
Shown right, is the current Purdey's packaging design. Although it has been out for over two decades, to me it looks fairly modern. It is fairly hard to come across with only a couple of big retail companies stocking it on their shelves. You would find it in a typical urban style vintage shop.
The small illustrations towards the top of the bottle keep it simple, but at the same time show what ingredients are involved in the making of Purdey's.
The brand prides itself on the fact that it's the original natural health drink. If you look at health concerned based drinks these days, you'd think colour instantly. The fact that the packaging on this is silver and doesn't really shout out 'health drink' is probably why it has gone un-noticed.
I need to review different types of energy/health drinks and potentially find a way of finding my own style to develop. They want me to find a way of making the brand fresh and in-market, but also not to lose the integrity and identity of what it has portrayed up until now.
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I looked online to see what traces of advertisement I could find for Purdey's. This is a poster design which looks like it was released in the 90's. As we all know, purdey's pride themselves on health and well being. This piece doesn't automatically stand out as eye catching as you have to read the description to find what it is meant to be demonstrating. The piece pictures an old man in quite good shape posing as if he's a body builder. The text states that Purdey's is his source of energy. I like the concept of the piece but i don't agree with the way that it has been displayed as its not very clear.
The Piece on the left is obviously part of the same advertising campaign. These designs seem to be taking an oriental theme. It demonstrates that Purdey's basically keeps you switched on at all times, alerted at all times. They have cleverly used an analogy to demonstrate this meaning. Searching for Purdey's advertisements was quite difficult as it is such a low key unique brand. It has a reputation of being an urban type of drink and i think these posters summarise this.
Although Purdey's have been around since the early 90's, with this advert they seem to have gone further into the past. Again its main aim is to show that they are all about health and well being, so they have pictured a woman with a very old method of decreasing 'double chins' using some sort of pulling mechanism. They state that achieving this could be made a lot easier by drinking Purdey's on a regular basis as a substitute. The style of the piece is very old fashioned, with the colour scheme and the chosen text style.
Again, they have tried to demonstrate the old 50's type style with what appears to be a sketch of somebody out of a freak show. 'Rediscover the animal within' is the slogan. All the advertisements up to press seem to be health orientated. I could either look at replicating this theme or potentially developing my own theme for it.
Innocent is probably the most famous health drink today. Its innovative and eye catching designs have a big part to play in the selling of this product. The design of the bottle itself is very basic, with only the colour on the bottles showing the difference between flavour. They find it important to show how much fruit goes into their product, so they have added a personality to the fruit itself. This could be the type of thing i need to think about when designing my own bottles.
This is another range of health drinks. As you can see the bottles are often colour co-ordinated to their own set flavour. With the Purdey's brief only asking for two different designs, I probably won't be able to run down the same route. To me these designs seem a bit too obvious and don't really demonstrate much imagination or thought. I want to make my designs more abstract.
I could potentially look at involving health related symbols on my designs as well. Hearts are a standard symbol used in this sort of circumstance so I think it would be too cliche' to use it myself. Again the main factor on this design is the colouring. The hardest part about my own designs will be trying to take on this form of design, but keeping the silver type identity.
Whilst looking at old style bottle designs on the Internet, I found these designs for 'almond water'. They are student designs but I am particularly fond of them. I like the way they have used shapes and different tones of colour to make certain aspects stand out. The designs on the bottles are consistent, and really work well together. There are no major logo designs on the piece, so the actual text takes the forefront of the bottle. As I have to design a brother bottle to the rejuvenate I need to think about what colours would be best suited.
I need to establish a type of font and colour scheme for my title/logo. Again, this caught my eye immediately. The font to me really screams vintage design, and that is what I need to re-capture in my work. The patterns used on this piece also represent an older time, which I could potentially look into replicating in my own work.
Although these aren't designs for drinks, I like the way they have been put together. I am beginning to like the way the black colouring contrasts with the white, not just on this design, but others previously also. The set colouring for Purdey's is silver wrapping on a brown bottle, but I think I could potentially introduce this colour scheme somewhere on the bottle.
I was advised to look at things like old packaging designs for mints and shoe polish also. This is because at the time the traditional design stretched over a number of products. It was the way to design at the time. The thing that attracted me to this design again was the type. I like the long thin, retro look it keeps.
My tutor recommended looking at old shoe polish tins, as he thought I'd gain inspiration from the designs. I can see where he is coming from as the main typefaces are different.
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I think that re-developing Purdey's by using a traditional typeface and design will ironically make it more appealing in the modern era. This shoe polish has a traditional logo design at the top to represent 'bowers'.
This is just an advert I found for a cafe' in the US. Again, its not particularly relevant to the drinks industry but I feel the text used is creative. Again the two contrasting colours pay a large part of making the piece look such a high quality.
This is a Guinness advert from the 50's. Back then they believed that Guinness actually increased energy and strength, and didn't think of the repercussions. There was an ad campaign at the time demonstrating analogies of people performing superhuman tasks, such as this one shown left. As Purdey's is prided on revitalisation as well as to energise you, this type of advertisement could work in my favour.
These two posters are part of the same advertising range. Some of the old Purdey's Rejuvenate posters ran with the same theme, but didn't demonstrate it as well in my opinion. I think bringing out a new range like this could be very effective.
This is a drink of our era, crabbies ginger beer. They are demonstrating the same theme that I am trying to incorporate. They have a 50's style to all their adverts. 'Refreshing Ginger Beer, only for grownups' is the slogan used on this particular poster. The typeface is very suited to the cause and the way its been designed is similar to previous posters I have looked at.
Again, we have a very basic design with a catchy slogan at the top. They have used eye catching colours which is always a plus point on a poster. Although this time they have used a different typeface on the poster. It doesn't look as traditional but still keeps up consistency.
Again, they have really replicated the 50's style adverts showing a young couple in an old fashioned circumstance. They keep their advertisements consistent by using the same coloured background every time. Trying to replicate old adverts is potentially something I could look to use in my own designs.
After mind mapping in lesson, and asking other students opinions on what you might associate with the 50's, I came up with an additional idea. Moustache's were very popular in the early 1900's right up until the 70's. This would work well with my 50's theme.
This is the character which I have designed for my Purdey's bottles. I feel that it summarises the theme brilliantly. The stash represents the style of my bottles well, and the heart sums up the purpose of Purdey's itself. It's job is to restore energy and to keep the heart in well working order. I think as a graphic it looks professional and adequate for the cause.
This is the basic bottle design which I have designed for the original flavour. As you can see, I have kept the original silver wrapping as I don't want to take away the significant identity of Purdey's. I have also added a soft pattern which runs around the top and bottom of the bottle. I have taken inspiration from previous designs which I have researched. I think they look professional and are quite fitting. This is just the base of the image, as I am going to drag these into In-Design and add text etc.
I want my own design to look similar to this one. It is an advert for denim which I found online. To me, it seems perfect for the type of design I am looking for. I need something slick with a fine finish that not only looks professional, but is fit for purpose.
This is how my final Purdey's bottle looks. As you can see, I have adapted the moustache, heart and eyes to take the forefront of the image. As previously stated in my research, I have liked the contrast between black and white/silver on other designs, so I decided to apply it on my own work. I personally like the way the logo works with the facial features. In my opinion, I wouldn't be surprised to see this in any shop or establishment.
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The Piece on the left is obviously part of the same advertising campaign. These designs seem to be taking an oriental theme. It demonstrates that Purdey's basically keeps you switched on at all times, alerted at all times. They have cleverly used an analogy to demonstrate this meaning. Searching for Purdey's advertisements was quite difficult as it is such a low key unique brand. It has a reputation of being an urban type of drink and i think these posters summarise this.
Again, they have tried to demonstrate the old 50's type style with what appears to be a sketch of somebody out of a freak show. 'Rediscover the animal within' is the slogan. All the advertisements up to press seem to be health orientated. I could either look at replicating this theme or potentially developing my own theme for it.
These are modern day energy drinks. As you can see, they are heavily metaphor orientated. The Gatorade ad demonstrates the image of a boxer knocking another down. The losing boxer is pictured as a different energy drink form of energy drink, showing that Gatorade is the superior. Advertising needs to be bright and to catch the eye, and these shown above, are great examples of it.
This is another range of health drinks. As you can see the bottles are often colour co-ordinated to their own set flavour. With the Purdey's brief only asking for two different designs, I probably won't be able to run down the same route. To me these designs seem a bit too obvious and don't really demonstrate much imagination or thought. I want to make my designs more abstract.
Again, this is is a similar design to the previous one. The colour scheme is very basic with just one colour surrounding the bottle. I want my bottles to stand out from the others.
This is another fruit drink called 'sweetbird'. I need to think about the design of the actual package itself. Purdey's pride themselves on specific look of the packaging, as it is unique and makes them different to the rest of the market. Again the designs on the actual bottle are basic, with little abstraction.
I think the designs on these two bottles are very creative. This company have designed two different forms of health drink to take at different times of the day. I like the way the colours used are completely relevant to the type of drink. We have been tasked to create a brother drink to the original 'rejuvinate' type. It is an idea worth thinking about in the future.
I particularly like the designs on these fruit drinks. The actual number itself takes the for front rather than the brand name. It is similar to other health drinks in terms of packaging, as the bottle shape and colour scheme is very similar. This is where Purdey's differentiates. I am thinking about trying to incorporate
I could potentially look at involving health related symbols on my designs as well. Hearts are a standard symbol used in this sort of circumstance so I think it would be too cliche' to use it myself. Again the main factor on this design is the colouring. The hardest part about my own designs will be trying to take on this form of design, but keeping the silver type identity.
This is another range of Purdey's which I found on the web. It looks like they have previously attempted a range of energy drink. They have adapted the standard bottle design and added a gold casing. I think this design is suitable for the flavour of drink, and the colour design would certainly stand out on the shelf.
Looking at previous Purdey's forms of advertising, I have noticed a few things. Despite the company forming in the 1990's the style of some of their early adverts are almost 60's like. I think that re inventing this type of style could work in my favour. I need to start looking at this sort of style, and then replicate this myself. This sort of design is something what I think id be able to re-produce.
These are a couple of designs which I found on the Internet for a modern day beer, I like the old, groovy type designs. Its not particularly relevant to fruit based drinks, but I may take factors from these designs ans apply them in my own work.
Its worth thinking about designing a new icon or logo for Purdeys, as at the minute they don't really have a unique part on their design. This piece shown to the left has a little owl on it, and they have worked the sorrounding colours to work well in contrast with it. Again, my previous idea of different colours around the stem of the bottle or bottle top lids have been used in this piece.
This is an old style design for Dr pepper in the 1950's. With a lot of 50's design, this cartoon, glossy effect is used quite often. This would be worth thinking about when applying to my own designs. Its almost like a bubble wrap finish sorrounding the piece. I could use this effect when I have chosen how to portray my advertisements.
This is another advert for a soft drink in the 50's. I am quite a fan of this type of design. They are all very similar in a way that shows young couples/people enjoying the drink in a regular environment. The people in the adverts are well dressed and fit the stereotype of the 'perfect young person' at the time. I want to take on this type of theme but then add my own twist to it. The twist will be energy orientated as that is the whole theme of it.
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This is another Pepsi advertisement from the 50's. As you can see, it features a well dressed, prim and proper housewife whom has prepared a meal for what looks like the rest of her family. This is the type of advertisement which dominated the 50's and 60's. There was not much thought involved, just the basic display of the product.
This is a design on a selection of drinks which i have found online. I think it is completely relevant to a design I am aiming for. The text used on these drinks is completely relevant to its design. I think the lack of colouring really compliments the piece, as it doesn't need to be the forefront . The style of the text needs to correspond with the logo's/images and needs to keep consistency.
I think I need to develop my own logo, and take some of the factors used on these bottles.
This is another design for a cold coffee brew which I am particularly fond of. It caught my eye due to the contrasting black and white colours, as well as the type of text used. It also has reminded me that I don;t have to necessarily keep the original bottle shape that Purdey's holds.
These are a very recent brand of fruit drink at the minute. Again, they are very similar to previous designs I have looked at. I could potentially look at keeping the same colour scheme but with different lid colours to represent the flavour.
Looking at previous Purdey's forms of advertising, I have noticed a few things. Despite the company forming in the 1990's the style of some of their early adverts are almost 60's like. I think that re inventing this type of style could work in my favour. I need to start looking at this sort of style, and then replicate this myself. This sort of design is something what I think id be able to re-produce.
These are a couple of designs which I found on the Internet for a modern day beer, I like the old, groovy type designs. Its not particularly relevant to fruit based drinks, but I may take factors from these designs ans apply them in my own work.
Its worth thinking about designing a new icon or logo for Purdeys, as at the minute they don't really have a unique part on their design. This piece shown to the left has a little owl on it, and they have worked the sorrounding colours to work well in contrast with it. Again, my previous idea of different colours around the stem of the bottle or bottle top lids have been used in this piece.
This is an old style design for Dr pepper in the 1950's. With a lot of 50's design, this cartoon, glossy effect is used quite often. This would be worth thinking about when applying to my own designs. Its almost like a bubble wrap finish sorrounding the piece. I could use this effect when I have chosen how to portray my advertisements.
This is another advert for a soft drink in the 50's. I am quite a fan of this type of design. They are all very similar in a way that shows young couples/people enjoying the drink in a regular environment. The people in the adverts are well dressed and fit the stereotype of the 'perfect young person' at the time. I want to take on this type of theme but then add my own twist to it. The twist will be energy orientated as that is the whole theme of it.
This is another Pepsi advertisement from the 50's. As you can see, it features a well dressed, prim and proper housewife whom has prepared a meal for what looks like the rest of her family. This is the type of advertisement which dominated the 50's and 60's. There was not much thought involved, just the basic display of the product.
This is a design on a selection of drinks which i have found online. I think it is completely relevant to a design I am aiming for. The text used on these drinks is completely relevant to its design. I think the lack of colouring really compliments the piece, as it doesn't need to be the forefront . The style of the text needs to correspond with the logo's/images and needs to keep consistency.
I think I need to develop my own logo, and take some of the factors used on these bottles.
Whilst looking at old style bottle designs on the Internet, I found these designs for 'almond water'. They are student designs but I am particularly fond of them. I like the way they have used shapes and different tones of colour to make certain aspects stand out. The designs on the bottles are consistent, and really work well together. There are no major logo designs on the piece, so the actual text takes the forefront of the bottle. As I have to design a brother bottle to the rejuvenate I need to think about what colours would be best suited.
I need to establish a type of font and colour scheme for my title/logo. Again, this caught my eye immediately. The font to me really screams vintage design, and that is what I need to re-capture in my work. The patterns used on this piece also represent an older time, which I could potentially look into replicating in my own work.
I was advised to look at things like old packaging designs for mints and shoe polish also. This is because at the time the traditional design stretched over a number of products. It was the way to design at the time. The thing that attracted me to this design again was the type. I like the long thin, retro look it keeps.
My tutor recommended looking at old shoe polish tins, as he thought I'd gain inspiration from the designs. I can see where he is coming from as the main typefaces are different.
I think that re-developing Purdey's by using a traditional typeface and design will ironically make it more appealing in the modern era. This shoe polish has a traditional logo design at the top to represent 'bowers'.
This is just an advert I found for a cafe' in the US. Again, its not particularly relevant to the drinks industry but I feel the text used is creative. Again the two contrasting colours pay a large part of making the piece look such a high quality.
This is a Guinness advert from the 50's. Back then they believed that Guinness actually increased energy and strength, and didn't think of the repercussions. There was an ad campaign at the time demonstrating analogies of people performing superhuman tasks, such as this one shown left. As Purdey's is prided on revitalisation as well as to energise you, this type of advertisement could work in my favour.
This is a Christmas edition of the previous advert. Advertising this way for an alcoholic drink would be frowned upon these days but if I was to use these methods with Purdey's
These two posters are part of the same advertising range. Some of the old Purdey's Rejuvenate posters ran with the same theme, but didn't demonstrate it as well in my opinion. I think bringing out a new range like this could be very effective.
This is a drink of our era, crabbies ginger beer. They are demonstrating the same theme that I am trying to incorporate. They have a 50's style to all their adverts. 'Refreshing Ginger Beer, only for grownups' is the slogan used on this particular poster. The typeface is very suited to the cause and the way its been designed is similar to previous posters I have looked at.
This is an advert for Crabbies which I have found on Youtube. As you can see, it is based in a traditional kitchen with a typical well dressed Housewife featuring. Some of the catchphrases used drive home the message they are tying to send out, like 'tickateeboo tasty'.
Again, they have really replicated the 50's style adverts showing a young couple in an old fashioned circumstance. They keep their advertisements consistent by using the same coloured background every time. Trying to replicate old adverts is potentially something I could look to use in my own designs.
After mind mapping in lesson, and asking other students opinions on what you might associate with the 50's, I came up with an additional idea. Moustache's were very popular in the early 1900's right up until the 70's. This would work well with my 50's theme.
I looked at typical moustache's that you'd associate with different countries. As you can see above, I felt that something similar to the Italian stash would be suitable as I personally think it represents the old fashioned British stash too.
This is the basic bottle design which I have designed for the original flavour. As you can see, I have kept the original silver wrapping as I don't want to take away the significant identity of Purdey's. I have also added a soft pattern which runs around the top and bottom of the bottle. I have taken inspiration from previous designs which I have researched. I think they look professional and are quite fitting. This is just the base of the image, as I am going to drag these into In-Design and add text etc.
These are the two logo designs I have made for the two types of Purdey's flavours. I have used the font type 'harrington' and for the lettering above 'Footlight MT light'. I personally feel they look professional and will work on my bottles well.
This is what the Bottle looks like almost complete. After getting the opinion of my fellow students I wasn't as happy with the design as before. Some pointed out that the moustache was a vital part of the piece and I agreed. So I have decided to adapt my design and to make the stash the forefront of the picture.
Also after reassessing, I feel that the main title feature doesn't represent Purdey's as well as I'd hoped it would do.
I thought that if I was going to make the stash the forefront of the design, I could use a number of different styles of moustache and bring out a 'new range'. I could potentially run a competition for people as well offering the chance to enter their moustache designs. I could pretend that the competition could run in conjunction with 'movember' as it has previously been successful for a number of different companies.
This is my new design for the Purdey's Original logo. As you can see, I have taken inspiration from the previous logo. I have added a border around the design also and a bottle top hovering just above it. I have downloaded a font for the 'Purdey's' which is 'Branboll fet'. And the original is in type 'handshop typography'. I personally think the design looks professional and it would look great on any bottle/poster or corporate manual.
This is my Natural energy Purdey's edition. As you can see, I have kept the same bottle shape, and changed the colour to neon orange. I looked at different forms of colour related to natural energy and the majority I found were yellow, orange and reds. I feel that orange really complements the piece though and found that it contrasted the best with black. As you can see, to represent energy I have tweaked the eyes to open them fully. I have also put a heart beat inside the heart on the piece and coloured in white for maximum contrast. As a duo, I think the two designs correspond with each other well and the consistency is there.
This is my final design for the competition idea which I came up with. After looking at different types of 50's design, I noticed that the old type paper was used quite frequently. So I decided to apply this style to my own designs. I applied the main logo design to the piece as well as the bottle design. I obviously added an effect to the bottle itself as well to give it that old authenticity. The text basically explains that anybody can have the chance to apply to have their own moustache design put on the Purdey's bottles. I finished the article with the slogan 'chin chin' which is also a typical old fashioned saying.
This is the Poster design for the natural energy flavour. I felt I needed to create a separate poster for this as it's a new flavour, and people need to know about it. I have gone for a fairly abstract design with this piece which I think works well with the bottle design. I feel that it works in consistency with the other designs, and still contains its old fashioned properties.
This is another of my final posters. I took every different moustache design I created and lined them up together. If this range was to be released, they would be released as a range. I have taken inspiration from the 'crabbies ginger beer' adverts as the backdrop on their poster designs were bright and colourful. I feel this again is fairly abstract, but I have tried to keep it as simple as possible.
Overall, I think the project has gone quite well. I have researched my cause well and answered all of the questions on the brief. I feel I have ticked all the requirements for the research part of the brief. I feel I could have included more in terms of development as well. I feel that my time management let me down as I didn't establish a final idea until fairly late on. Although, I feel my final pieces are of a good standard, look professional, and reach all requirements set. I feel they are consistent and run well in correlation with each other.
