Work Based Learning 3
For this brief, we have been tasked to come up with a campaign to promote organ donation. As we all know, it is vital that as many people as possible donate as certain individuals can be saved. I will look at previous posters, advertisements etc. Then I will decide the best way to move forward and strategy to take in terms of researching and develop my ideas to generate the best possible outcome.
Organ Donation
Organ donation is a very serious matter, and people are constantly thinking of the best way to encourage others to sign up. When you think of organ donation, the primary colour most people think about is red. Red represents all forms of health orientated subjects (e.g giving blood etc).
This is an example of a poster I have found online. As you can see, it's very basic but sends out a strong message. It demonstrates that only one person can make a difference to many others. There are only two primary colours used in the piece but they work well together.
This is what the official donor card looks like once you have signed up. I could potentially look at adapting this concept and creating my own form of design. Again, the primary colours used are red and blue. This is the official card, so as you can imagine, the majority of poster campaigns etc are going to follow suit.
This is a very basic poster released by the government to encourage people to join. In my opinion it seems that it is a weak form of advertising. In my opinion there is no way of demonstrating the benefits giving, as well as showing no details on how to actually donate. The public need to see who's lives they can affect by giving, showing the benefits. Also, I think that the actual text has a huge part to play as it needs to be clear and demonstrate the cause correctly.
Organ donation is a very serious matter, and people are constantly thinking of the best way to encourage others to sign up. When you think of organ donation, the primary colour most people think about is red. Red represents all forms of health orientated subjects (e.g giving blood etc).
This is an example of a poster I have found online. As you can see, it's very basic but sends out a strong message. It demonstrates that only one person can make a difference to many others. There are only two primary colours used in the piece but they work well together.
As you can see, they require a re-design as the current design looks bland and very basic.
Again, this design demonstrates another ad produced by the NHS, It again is a very basic design, but i think this stands out to the public more as it has a slogan attached to it to encourage donation. The primary colours used again are red, blue and white. I will need to consider other colours in my own designs as giving the concept a new colour scheme could be beneficial to the cause.
This is an image which i found online also. This is a really clever way of demonstrating that everyone deserves a chance, no matter what age. It's message is that you can make a difference by donating, regardless of how old the person is. This is an effective way of advertisement as it grabs the viewers attention immediately. Showing a fully grown woman in a cradling baby position.
This is a great form of shock advertising; a type that will grab the viewers attention.
In my opinion this is a very effective way of making people take action on this matter. It may not be to everybody's taste as it personally makes an accusation but sometimes its the best way to be if you want to make something happen. It asks the viewer the question whether they should save 'Jill's' life or not. They have pictured Jill on the background with a dark background to add extra effect to the message they're putting out. This is an add provided by the group 'healthier scotland'. I will have to consider this sort of approach whilst deciding what route to choose in my own form of design.
This is also a form of advertisement which grabbed my attention whilst browsing on the internet. It shows the outline of a body at a murder scene. Showing two blood marks of where the kidneys would feature on the body. This tells us that even in a scenario like this, you can still be given the opportnity to save somebody else's life with what you leave behind. It is effectively showing the best out of a bad situation. With Organ Donation, they prefer to use the organs of younger people, so on the off chance that something like this was unfortunate to happen, their organs would be most likely to be used.
This follows suit to the previous advertisement shown above. This also shows what looks like a car accident with a young person involved. The caption at the bottom says 'you can be a hero after you die'. Demonstrating the positives you can gain from death. This in my opinion is an effective way of advertisement as it shocks the audience.
This is a very different approach to persuading people to donate their organs. It has been used by 'france adot'. It tries to show that people can change and become a better person after previously being in the wrong. The actual image shows a tattoo of 'god hates fags' with stitch marks over it. Showing that somebody has donated their organs to help somebody even though they have been selfish previously. Although this is an effective way of advertisement, it targets a specific group of people which have done wrong before. It does show that there is good in all people but I don't think it is audience friendly.
This advert shows a different form of advertisement. It demonstrates two different scenarios. One of a person whom requires an organ to save their life, and one whom is healthy who is putting off signing up to be on the organ donation register. It is the same person just in two different states. This encourages people to sign up as if the boot was on the other foot, and if it was you who needed the organ, it would change your decision. These are all creative ways of persuading people to sign up, I need to see what factors I can adopt into my own designs.
This is another campaign promoted by 'france adot'. This is the type of advertising that I think reaches out to the public most effectively. It demonstrates the two two people who have featured in the exchange of the donation. Obviously the person whom has passed on and donated their organs has faded away. This shows clearly the appreciation from the person who has received the organ. Looking at these advertisements, there is no form which shows the benefits of donation(e.g life after the transplant).
This again sends out quite a powerful message. It again shows the two ways you can go about either donating or not. Showing that if you do not sign up you will be wasting vital organs that could save lives; in this case a little girl. It is trying to show that donating is the best option to choose as once you've passed, your organs are useless to you regardless.
This poster depicts a basic heart with a slogan shown above it. I could potentially use this sort of tactic when designing my own posters. A catchy slogan can often sculpture a full poster range. There are also statistics shown at the bottom which the audience will see after the initial slogan has captured them. The way the text and images work together are vital as you need to project the message in the best possible way. Also the colour of the background and font colours need to work well in correlation as it needs to be clear.
My Idea
After looking at various different approaches into advertising with organ donation, I have decided to run down a very different idea method. In the pieces I have looked at they very much focus on the consequences if you don't donate. They focus on the organs themselves, picturing them missing etc which I don't think appeals to the audience.
I want to look at the benefits after you've donated an organ to somebody. So I think depicting life events which somebody goes through and describing how it was made possible to happen would be a creative route to go down. I need to pick out various milestone moments in somebodies life that will show this .e.g marriage, birthdays, graduation, anniversaries etc.
I think this will make people aware that life should be available to live for everybody, and when you pass on, you should do anything to help another life prolong.
How to take this on?
I need to find a few different scenarios in life and show how certain individuals were able to achieve these via the help of others. Slogans like 'Tom was able to celebrate his wedding day with the help of Holly' and 'Sam celebrated his 18th birthday with the help of Jack'.
I want to design a situation where it shows the event in process. The design has to look sleek and professional and still show the main aim in a simple way. It's a very different approach to what has been done before as I will be generating images which depict happiness. A positive approach in my opinion would be more persuasive as people can see what they will achieve through giving.
At this stage, I still don't know what type of route to follow in terms of design. I could make the piece mainly image orientated or go down the typography route. The design is going to be personal to certain individuals (e.g Holly was able to celebrate her birthday with the help of Paul); so generating an image of the person celebrating their day would be ideal.
Based on poster campaigns i have already looked at, I decided to mock up some posters with images generated by myself.
I have taken images found by myself and placed them in my own form of design. As you can see, this piece shows a prom taking place. I have then added the extra information at the bottom along with the NHS logo at the top. I like the colours involved in this as they run in consistency with previous designs. I think the red signifies organ donation overall, and I don't want to take away all the aspects of identity. I chose to select the prom image as it is a milestone moment of a young person's life.
An 18th birthday is a huge occasion in any persons life. Again, I followed the same design template as before but with a different image. I decided to show my tutor and fellow class mates after I had mocked these basic designs up to gain some feedback. The majority liked the design of the template, stating it looked professional etc. But the images used in the posters didn't complement the piece at all. I agree that the colour effect used on the image doesn't really make the piece stand out at all. I need to look at possibly using alternative images or changing the design completely. The piece is meant to depict positivity and the the black and white effect makes it look bland and lifeless.
This is the third of my posters which I mocked up. It shows a couple celebrating their wedding anniversary. Personally I like the image itself but again the effect put on it doesn't really compliment the cause. Taking into consideration the feedback I have received, I need to re-think how I am to approach my designs. After discussing different ways to approach the brief, I have decided that trying to capture a moment like this would be time consuming and to get such images for the posters would be extremely costly as they need to be a good quality. I have decided therefore, that I am going to take certain aspects out of each scenario and use them in a typography based piece. For example if its a wedding the aspects from that are endless. I could use part of the dress, cake, champagne glasses etc. I need to somehow mix the typography and imagery together to work in correlation.
Typography
I need to create some sort of design which will grab the viewers attention initially, but at the same time driving the message of organ donation home. Looking at this piece on the left, it shows you text doesn't have to work on a flat base. It can alternate in size and colour; it is also important to find the right balance in the piece also.This caught my eye as it is a different type of typography style. I want to keep some form of structure within my designs though so I won't be using too many text styles. The design needs to look professional and represent donation well so I think involving too many alternatives could take away the seriousness of the work.
This piece particularly caught my eye, due to the way different sorts of shapes are incorporated into the piece. I like the way each like is represented with an image relevant to itself; i think it gives the line an extra kick adding a visual. This is the type of method I am wanting to use when designing my own finals. I like the way there are only two colours used also in this piece; the black primary colour and the background which is a grainy beige. The background colour is also an important factor. I like the way the piece is central to the page also. All factors in the piece need to align to keep the designs consistent.
In this piece the sentence itself is quite short, but the designer has planned it out to look much larger. They have adapted some of the lettering into visual pieces. For example, the 'time' piece at the top is actually in a clock. Small visuals like this compliment the work. The font I use has to be suitable for the cause so a mix between serif and san serif fonts would have to be considered.
I am particularly fond of designs like this which involve different shapes and fonts which alternate in size so its legible. This piece caught my eye again as the imagery at the top draws the attention. The background again draws the attention immediately. The forefront colours work well in conjunction with the background which is very important.
This piece again is central to the page with the image featuring at the top. This is a method I could potentially use when designing my own finals. I will also be adjusting the size of the text to how important it is in the piece.
All of the work which I am analyzing are very similar. I have specifically picked these out as I want my designs to contain some of the factors used in these pieces. Again this piece relies majorly on its colouring. The background is very bright and the font colours run well in correlation with it. Abstract lines and dots have been used quite frequently in the pieces I have looked at already; so I will contemplate using them in my own designs.
This is a quotation but has been adapted to look very abstract. This is my favourite piece so far which I have looked at as the lettering is not grid formed. The fonts used are basic, but the mix of sizes, as well as the leading, and thickness create a challenging piece of typography. The magnifying glass is the first thing to catch the viewers eye but is used to work in correlation with the text. I need to look at developing methods like this for my own designs.
This is a poster used for a music festival. It lists numerous band names, which of course need to have their own identity on the poster, so you can differenciate. Often on festival posters like this one, the bands which are bigger and more popular often are pictured in bigger, bolder font as they want to capture the audience. This is often the headlining act. I like the way the designer has arranged the information into a block order, as it reads well; and how the imagery used blends into the piece.
Milestone moments
I need to now look at what scenarios I am going to choose for my final pieces.
This is a great form of shock advertising; a type that will grab the viewers attention.
In my opinion this is a very effective way of making people take action on this matter. It may not be to everybody's taste as it personally makes an accusation but sometimes its the best way to be if you want to make something happen. It asks the viewer the question whether they should save 'Jill's' life or not. They have pictured Jill on the background with a dark background to add extra effect to the message they're putting out. This is an add provided by the group 'healthier scotland'. I will have to consider this sort of approach whilst deciding what route to choose in my own form of design.
This follows suit to the previous advertisement shown above. This also shows what looks like a car accident with a young person involved. The caption at the bottom says 'you can be a hero after you die'. Demonstrating the positives you can gain from death. This in my opinion is an effective way of advertisement as it shocks the audience.
This again sends out quite a powerful message. It again shows the two ways you can go about either donating or not. Showing that if you do not sign up you will be wasting vital organs that could save lives; in this case a little girl. It is trying to show that donating is the best option to choose as once you've passed, your organs are useless to you regardless.
This poster depicts a basic heart with a slogan shown above it. I could potentially use this sort of tactic when designing my own posters. A catchy slogan can often sculpture a full poster range. There are also statistics shown at the bottom which the audience will see after the initial slogan has captured them. The way the text and images work together are vital as you need to project the message in the best possible way. Also the colour of the background and font colours need to work well in correlation as it needs to be clear.
My Idea
After looking at various different approaches into advertising with organ donation, I have decided to run down a very different idea method. In the pieces I have looked at they very much focus on the consequences if you don't donate. They focus on the organs themselves, picturing them missing etc which I don't think appeals to the audience.
I want to look at the benefits after you've donated an organ to somebody. So I think depicting life events which somebody goes through and describing how it was made possible to happen would be a creative route to go down. I need to pick out various milestone moments in somebodies life that will show this .e.g marriage, birthdays, graduation, anniversaries etc.
I think this will make people aware that life should be available to live for everybody, and when you pass on, you should do anything to help another life prolong.
How to take this on?
I need to find a few different scenarios in life and show how certain individuals were able to achieve these via the help of others. Slogans like 'Tom was able to celebrate his wedding day with the help of Holly' and 'Sam celebrated his 18th birthday with the help of Jack'.
I want to design a situation where it shows the event in process. The design has to look sleek and professional and still show the main aim in a simple way. It's a very different approach to what has been done before as I will be generating images which depict happiness. A positive approach in my opinion would be more persuasive as people can see what they will achieve through giving.
At this stage, I still don't know what type of route to follow in terms of design. I could make the piece mainly image orientated or go down the typography route. The design is going to be personal to certain individuals (e.g Holly was able to celebrate her birthday with the help of Paul); so generating an image of the person celebrating their day would be ideal.
Based on poster campaigns i have already looked at, I decided to mock up some posters with images generated by myself.
I have taken images found by myself and placed them in my own form of design. As you can see, this piece shows a prom taking place. I have then added the extra information at the bottom along with the NHS logo at the top. I like the colours involved in this as they run in consistency with previous designs. I think the red signifies organ donation overall, and I don't want to take away all the aspects of identity. I chose to select the prom image as it is a milestone moment of a young person's life.
An 18th birthday is a huge occasion in any persons life. Again, I followed the same design template as before but with a different image. I decided to show my tutor and fellow class mates after I had mocked these basic designs up to gain some feedback. The majority liked the design of the template, stating it looked professional etc. But the images used in the posters didn't complement the piece at all. I agree that the colour effect used on the image doesn't really make the piece stand out at all. I need to look at possibly using alternative images or changing the design completely. The piece is meant to depict positivity and the the black and white effect makes it look bland and lifeless.
This is the third of my posters which I mocked up. It shows a couple celebrating their wedding anniversary. Personally I like the image itself but again the effect put on it doesn't really compliment the cause. Taking into consideration the feedback I have received, I need to re-think how I am to approach my designs. After discussing different ways to approach the brief, I have decided that trying to capture a moment like this would be time consuming and to get such images for the posters would be extremely costly as they need to be a good quality. I have decided therefore, that I am going to take certain aspects out of each scenario and use them in a typography based piece. For example if its a wedding the aspects from that are endless. I could use part of the dress, cake, champagne glasses etc. I need to somehow mix the typography and imagery together to work in correlation.
Typography
I need to create some sort of design which will grab the viewers attention initially, but at the same time driving the message of organ donation home. Looking at this piece on the left, it shows you text doesn't have to work on a flat base. It can alternate in size and colour; it is also important to find the right balance in the piece also.This caught my eye as it is a different type of typography style. I want to keep some form of structure within my designs though so I won't be using too many text styles. The design needs to look professional and represent donation well so I think involving too many alternatives could take away the seriousness of the work.
This piece particularly caught my eye, due to the way different sorts of shapes are incorporated into the piece. I like the way each like is represented with an image relevant to itself; i think it gives the line an extra kick adding a visual. This is the type of method I am wanting to use when designing my own finals. I like the way there are only two colours used also in this piece; the black primary colour and the background which is a grainy beige. The background colour is also an important factor. I like the way the piece is central to the page also. All factors in the piece need to align to keep the designs consistent.
In this piece the sentence itself is quite short, but the designer has planned it out to look much larger. They have adapted some of the lettering into visual pieces. For example, the 'time' piece at the top is actually in a clock. Small visuals like this compliment the work. The font I use has to be suitable for the cause so a mix between serif and san serif fonts would have to be considered.
I am particularly fond of designs like this which involve different shapes and fonts which alternate in size so its legible. This piece caught my eye again as the imagery at the top draws the attention. The background again draws the attention immediately. The forefront colours work well in conjunction with the background which is very important.
This piece again is central to the page with the image featuring at the top. This is a method I could potentially use when designing my own finals. I will also be adjusting the size of the text to how important it is in the piece.
All of the work which I am analyzing are very similar. I have specifically picked these out as I want my designs to contain some of the factors used in these pieces. Again this piece relies majorly on its colouring. The background is very bright and the font colours run well in correlation with it. Abstract lines and dots have been used quite frequently in the pieces I have looked at already; so I will contemplate using them in my own designs.
This is a quotation but has been adapted to look very abstract. This is my favourite piece so far which I have looked at as the lettering is not grid formed. The fonts used are basic, but the mix of sizes, as well as the leading, and thickness create a challenging piece of typography. The magnifying glass is the first thing to catch the viewers eye but is used to work in correlation with the text. I need to look at developing methods like this for my own designs.
This is a poster used for a music festival. It lists numerous band names, which of course need to have their own identity on the poster, so you can differenciate. Often on festival posters like this one, the bands which are bigger and more popular often are pictured in bigger, bolder font as they want to capture the audience. This is often the headlining act. I like the way the designer has arranged the information into a block order, as it reads well; and how the imagery used blends into the piece.
Milestone moments
I need to now look at what scenarios I am going to choose for my final pieces.
- Birth, Christening
- Riding a bike
- 18th Birthday
- 21st Birthday
- First day of school
- Graduation
- Marriage
- Anniversary
- 1st born
- Honeymoon
- Job prospects
- Passing driving test
These are all circumstances of somebodies life which I could incorporate into my own designs. I think the obvious ones to go for which I feel are of most importance are passing your driving test, your 18th birthday, Graduation and getting married. I think for each situation there is enough to use.
Driving test
Passing your driving test is a huge milestone in anybodies life. It is a life skill and the end of months of practice and money. Therefore I think it would be suitable to use for my organ donor design persuaders. There are many aspects of this which I could use in my designs. Mainly being parts on the car, e.g steering wheel, wheels, or the actual body of the car. I think incorporating pieces of the car could work well in the style of the previous posters I have looked at.
I began to look at different ways into designing a poster based around driving. I decided I was going to use the title 'Tom was able to pass his driving test after Jack donated a lung, which was in my mock up designs. But I decided that it was too much of a mouthful if I was going to use typography as the main focus of my designs. So I shortened the text to 'Will passed his driving test first time'. I decided this was going to feature as the main text on the poster and below would be a description on whom donated what particular organ, and how it was made possible.
This is the basic design on paper what I decided I would develop after mind mapping different ideas etc. I feel this is the best way to represent the event without going into to much depth. As you can see, I have drawn out many lines and dots running alongside the text which gives it a professional finish.
This is what the final outcome looks like for the driving test option. I decided I needed to look for different typefaces which were professional and legible. I used Khimer UI and Kalinga for the main fonts featured at the top. As you can see, the steering wheel is very much the focus point on the piece. I decided to shape the text around it as it is different to the same old plain formatting. Different to my previous designs, I have taken out all of the sub heading's involving organ donation as well as the NHS logo and placed the original logo at the top. I feel this way the logo is recognisable anyway and it adds to the design regardless. Also, I decided to change the original colours of red as I felt if I was going to change the design, I may as well alter the identity also. I feel the colouring works well with the imagery also.
18th Birthday
Your 18th birthday is the first major celebration of anybodies life, so i decided to base one of my posters around it. Again, a birthday party holds many opportunities to take with so many factors coming together to create the party. Things such as birthday cakes, balloons, party poppers, candels. These can all be used as an identity in my final designs. Again as to my previous design, I shortened the title to 'Tom was able to celebrate his 18th in style', with the previous one being too long to adapt into my typography.
This again is the final draw up I decided to go on and design. As you can see, I have taken the balloon aspect out of the occasion and placed it at the topof the page, as the forefront. I have also sketched out various lines coming off certain parts of the title. And emphasized the most important parts of the sentence by making them larger and leaving extra leading between the line above.
This is the final outcome for my 18th birthday design. As you can see, I slightly altered the balloon arrangement which was once at the top, to down each side. Again I have kept consistent by using the same method of layout; organ donor symbol at the top and info at the bottom. Again, to keep in with consistency I have decided that I would use the same typefaces as the previous design. As well as the text at the bottom of the page. This time though, I have used red as the primary colour. In my opinion I think the piece looks professional and sleek. All my designs are going to adopt the same initial base, as I think consistency in design is key.
Graduation
Graduation again, is a key part of any young person's life. It is the divide between education and beginning to start in the working world. And again, I thought that I could use the obvious factors from it such as robes, scrolls, and caps in my designs.
This is the final sketched outcome produced. I obviously have included the traditional cap in the piece as it represents the whole event very well. I have also replaced the 1 with a certificate scroll.
This is what my final graduation poster looks like.
This time i decided to go for a black primary colour. I feel they all work well with a white background so I didn't feel the need to change it. I have altered my final from my sketches as I have only one cap and I have made '1st' bolder to state its importance. As a series of posters I think they all work well together and send out the message strongly. The icon at the top clearly demonstrates that its for organ donation also. Again I have used the same typefaces and provided font styles on the major parts of information. I had to provide different levels of thickness on the font at the bottom of the page between each line otherwise it would look like a plain block of text.
Wedding Day
For my final design, I had to include a wedding day as it is such a momentous occasion in somebodies life. I narrowed the title down to 'Paul helped Holly celebrate her wedding day'. I chose to design based on this event again because of the possibilities I could use. Every aspect of a wedding day is recognisable; e.g wedding ring, champagne, dress, suits etc.
This is the last sketch I made of my final wedding day piece. As you can see, I have included the symbol of two champagne classes as a centre piece, and also two party poppers on either side of the design. I think they represent the event well enough. I have kept the base similar and the text will also run in consistency with the previous three.
This is the final outcome to my wedding day design. As it was 'holly's' special day I thought it be appropriate that the primary colour be pink. Again it works well on the white background. I think the images I have used look particularly abstract and work well with the text put in place. I think changing the whole colour for each design was important as I needed to show variety. I think the posters are eye catching and personally I feel that this typography style would make anybody stop and look what its for.
I also was required to produce a brochure as part of the brief. I decided that I was going to design so it was majority image based, rather than what I had previously produced with my posters. I wanted to put a face to my posters, and visually see the events taking place.
This is the basic design on paper what I decided I would develop after mind mapping different ideas etc. I feel this is the best way to represent the event without going into to much depth. As you can see, I have drawn out many lines and dots running alongside the text which gives it a professional finish.
This is what the final outcome looks like for the driving test option. I decided I needed to look for different typefaces which were professional and legible. I used Khimer UI and Kalinga for the main fonts featured at the top. As you can see, the steering wheel is very much the focus point on the piece. I decided to shape the text around it as it is different to the same old plain formatting. Different to my previous designs, I have taken out all of the sub heading's involving organ donation as well as the NHS logo and placed the original logo at the top. I feel this way the logo is recognisable anyway and it adds to the design regardless. Also, I decided to change the original colours of red as I felt if I was going to change the design, I may as well alter the identity also. I feel the colouring works well with the imagery also.
18th Birthday
Your 18th birthday is the first major celebration of anybodies life, so i decided to base one of my posters around it. Again, a birthday party holds many opportunities to take with so many factors coming together to create the party. Things such as birthday cakes, balloons, party poppers, candels. These can all be used as an identity in my final designs. Again as to my previous design, I shortened the title to 'Tom was able to celebrate his 18th in style', with the previous one being too long to adapt into my typography.
This again is the final draw up I decided to go on and design. As you can see, I have taken the balloon aspect out of the occasion and placed it at the topof the page, as the forefront. I have also sketched out various lines coming off certain parts of the title. And emphasized the most important parts of the sentence by making them larger and leaving extra leading between the line above.
This is the final outcome for my 18th birthday design. As you can see, I slightly altered the balloon arrangement which was once at the top, to down each side. Again I have kept consistent by using the same method of layout; organ donor symbol at the top and info at the bottom. Again, to keep in with consistency I have decided that I would use the same typefaces as the previous design. As well as the text at the bottom of the page. This time though, I have used red as the primary colour. In my opinion I think the piece looks professional and sleek. All my designs are going to adopt the same initial base, as I think consistency in design is key.
Graduation
Graduation again, is a key part of any young person's life. It is the divide between education and beginning to start in the working world. And again, I thought that I could use the obvious factors from it such as robes, scrolls, and caps in my designs.
This is the final sketched outcome produced. I obviously have included the traditional cap in the piece as it represents the whole event very well. I have also replaced the 1 with a certificate scroll.
This is what my final graduation poster looks like.
This time i decided to go for a black primary colour. I feel they all work well with a white background so I didn't feel the need to change it. I have altered my final from my sketches as I have only one cap and I have made '1st' bolder to state its importance. As a series of posters I think they all work well together and send out the message strongly. The icon at the top clearly demonstrates that its for organ donation also. Again I have used the same typefaces and provided font styles on the major parts of information. I had to provide different levels of thickness on the font at the bottom of the page between each line otherwise it would look like a plain block of text.
Wedding Day
For my final design, I had to include a wedding day as it is such a momentous occasion in somebodies life. I narrowed the title down to 'Paul helped Holly celebrate her wedding day'. I chose to design based on this event again because of the possibilities I could use. Every aspect of a wedding day is recognisable; e.g wedding ring, champagne, dress, suits etc.
This is the last sketch I made of my final wedding day piece. As you can see, I have included the symbol of two champagne classes as a centre piece, and also two party poppers on either side of the design. I think they represent the event well enough. I have kept the base similar and the text will also run in consistency with the previous three.
This is the final outcome to my wedding day design. As it was 'holly's' special day I thought it be appropriate that the primary colour be pink. Again it works well on the white background. I think the images I have used look particularly abstract and work well with the text put in place. I think changing the whole colour for each design was important as I needed to show variety. I think the posters are eye catching and personally I feel that this typography style would make anybody stop and look what its for.
I placed the image into a real life scenario just to get the perspective of it being real. So I found a typical bus stop and then imported the image.This is the darkest of the primary colours used out of my designs but even so I still think it would grab someones attention. I feel as though the fresh design of typography would interest the general public into looking into what the cause is.
I also was required to produce a brochure as part of the brief. I decided that I was going to design so it was majority image based, rather than what I had previously produced with my posters. I wanted to put a face to my posters, and visually see the events taking place.
These are the second and third pages of my spread. As you can see, I have generated certain images of real life scenario's shown them in brochure form. This relates to the poster I created for the wedding. I have added a small quote at the top of the page in a nice san serif font. I went on the main organ donation website and looked at what text they used so I could replicate it in my own designs.
Again, I have looked at what I have used for my subjects in my poster designs and replicated the theme on this piece. I have added a small subtitle underneath the quote stating the name of the person featured and their age. The official organ donation website has a very basic layout with the primary colours being red,blue and on a white background. I only have two pages with information on and I felt the reasoning behind why people should donate as well as how to register to become an organ donor were the major areas.
All the images in the brochure run well together as the imagery is consistent. There is a soft tint of colour on each slide which I think adds a professional edge to the piece. Again I have used every scenario shown in my poster designs, as I want to put a face to the name.
Conclusion
To start the project, I didn't really go into much depth of mind mapping as I picked up my idea fairly quickly. I think that the idea to show the positive side of organ donation instead of the negatives for not giving was a fresh approach. After researching previous Organ Donor advertising campaigns I established that this idea was fresh. Previous posters focused on the actual organs themselves which in my opinion didn't appeal to the audience. I took into consideration the target audience which was anybody aged 18-50 and thought typography would provide a modern approach.
My initial designs were too focused on imagery and after checking with my tutor and peers etc I established that this would be the wrong route to go down. I feel that the base i came up with looked professional and suitable, just the imagery was dull and didn't project any form of positivity.
I feel that my research was in depth and I learnt alot from there on how I needed to progress. Although I feel at stages that my developement was slightly light(mainly due to establishing a rough idea of my outcome early on in the process). I feel that I learnt alot about the style I wanted to create from looking at other deisngers work. I gained a lot of inspiration from this.
My outcomes I feel have turned out professional, and I wouldn't be suprised if I had seen them in a professional environment. They all work well as a group and have a solid structure. I feel the colours used in the posters represent the individuals feelings about 'their day' well and even on a white background I feel there is pleanty of life in the work. I feel the text is eligable and the fonts I selected are clean and make a bold statement. The only thing I think I could have improved on is looking further in depth into what fonts I could have potentially used. I feel my illustrations work well in conjunction with the text; they compliment each other well.
My brochure took on a different, more professional approach to the cause. I had shown in my posters the message I wanted to get across in terms of typography, so I decided I wanted to show the faces behind the names. I think it looks sleek and good quality. I took on some variables from the website in terms of text and colours used as i wanted it to look the same corporate style. I think if I had done anything different, I would have tried to generate my own imagery for the brochure, even though it would have been majorly time consuming and the picture quality would not be as good.
